Ed Haslam @YuMeVideo W/ Fereshteh Forough @WomensAnnex on #DigitalLiteracy and #DigitalMedia

Uploaded on Friday 15 November 2013

DESCRIPTION

In this video, Fereshteh Forough, Board Member of Women's Annex, interviews Ed Haslam, SVP of Marketing for YuMe. He first explains how a PSA (Public Service Announcement), which is asking for a cause, helps publishers do philanthropic work, and get their message to a larger audience. He adds that digital media, being a borderless world, helps those causes have their message distributed around the world to a global audience, and reach the younger and more passionate user base. He also talks about viral videos, how people can be reached through their personal network and organically bring a new audience.

DETAILS

Language: English

Year of Production: 2013

Length: 6:11

Country: United States


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